Friday, November 26, 2010

Different Marketing Plan Appproaches

I watch allot of different marketing services or grain market analysts and see a wide range of how they go about making their marketing decisions and an even wider range on what type of tools they use in their "marketing plans".

Some that are out there seem to have re-active not pro-active approaches. 

What are some of the best advisor services in your opinion?
  Are they worth the charge?  What is their motivation; is it pure to help make the best decision for each producer?  Or are their hidden agendas that don't tie together with the individual producer goals? 

How about those that don't simply say "sell now" which of them has the best commentary and insights?  And when they write or say something are they trying to sell something?

I am looking for opinions on who has the best of the following

Daily Market Commentary
Weekly Market Commentary
Quote Service
Chart Programs
Strategy Software for Futures and Options


Back to different approaches; some are technical, some follow the momentum via RSI and SS, and others have a combination. 

Below is a copy of the DTN marketing strategies six factors.  I don't view them as the absolute number one but I do like their approach.

DTN Six Factors® Market Strategies

Get the Unbiased Market Insight and Advice You Need to Make Better Business Decisions

DTN Six Factors® Market Strategies provides clear, concise analysis and recommendations focused on the six key factors that drive today's dramatically different markets:
  • Trend. The current near-term and long-term market directions and their affect on prices.
  • Noncommercial outlook. Knowing the current position and direction of speculative traders is critical to understanding where prices are likely to head.
  • Commercial traders. Large commercial traders offer the best insight into the fundamental supply and demand situation for the underlying commodity.
  • Seasonal index. Historical seasonal price trends are important indicators of potential direction.
  • Price probability. Indicates how current prices compare to historical norms — and where they are most and least likely to go.
  • Volatility. The speed of the market helps determine proper strategies with insight into how expensive options premiums are — the more volatile the market, the larger the premium.
Here is link to their site

In my honest opinion the biggest mistake is advisers or anyone trying to help producer make good marketing decisions is the fact that blanket plans and strategies are used too often; each producer has different goals, needs, and timing.  So each plan needs to be customized and changeable yet pro-actively designed to meet the desired goals.

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